Father Ryan High School is seeking a Digital Marketing Manager to work in the Advancement Department. This position will report to the Director of Alumni & Communications while collaborating with administration and other departments on marketing, admissions and communications materials for the school. Additionally, this role will be responsible for effectively developing and executing marketing strategy, SEO optimization, website customization and high-performance digital marketing campaigns on a variety of platforms.
The Digital Marketing Manager will be successful if they are a highly motivated, organized and creative individual with experience and a passion for connecting with Father Ryan alumni, students, parents, past parents, prospective families, and friends. Authentic community involvement and participation (both online and in person) are integral to success.
Manage, write and execute outbound campaigns of paid and organic digital prospect strategies, including search, social, optimization efforts and campaign analysis to meet and/or exceed campaign goals and return on investment.
Manage analytics to increase marketing efficiencies, monitor digital media performance across multiple sites, optimize existing digital media campaigns and work to achieve marketing and communications goals and objectives within budget.
Write concise, compelling content for campaigns, e-newsletters and website.
Collaborate with faculty, staff and administration to capture quality photo/video opportunities as well as news items for social media, website, eblasts and e-newsletters.
Review and report on digital media performance and make recommendations to optimize campaigns and ensure efficient digital media spend.
Manage and customize email campaigns that maximize results.
Manage website design and maintenance and work in SEO to generate more inbound traffic.
Stay abreast of evolving marketing technology available to the industry and make recommendations to improve our marketing efforts.
Develop and maintain Google AdWords campaigns and monitor PPC metrics and performance.
Fulfill other responsibilities as determined by the Director of Advancement and the Director of Alumni & Communications.
Exceptional verbal, written and professional presentation skills; strong influencer.
Detail-oriented with outstanding organizational, planning and follow-up skills.
Ability to successfully prioritize and manage multiple, simultaneous projects.
Proficient in Microsoft and Adobe software, including InDesign, Illustrator and Photoshop. Experience with Blackbaud preferred.
Video production skills.
Working knowledge of principles of SEO, including keywords and Google Analytics.
Qualifications and Experience
Bachelor’s degree or higher in Communications, Journalism, Marketing, Public Relations or English.
Minimum of 2 years relevant previous digital marketing experience required.
Proven ability to work cross-functionally.
Proven analytical and problem-solving skills
Must be a self-starter, detail oriented, deadline driven.
Adept at handling projects from start to completion.
Ability to adapt to shifting priorities and remain flexible.
This is a full-time, 12-month position. Qualified candidates may apply by emailing a cover letter and resume to the Director of Alumni & Communications Angela Mills at firstname.lastname@example.org
No phone calls, please.